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BRANDING
SCENARIO
WaterDecor is a prominent water features, gardening, and landscaping
solution provider. It also serves as major importer or sole
distributor for top-known aquarium, fish, pump and water product
brands like Eheim, Sera, Dennerle, and Teco.
With clients ranging from mall & condominium developers/contractors
to the wealthies who want to create private garden or pond,
WaterDecor has complete solutions from design to implementation.
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BRANDING CHALLENGE
WaterDecor’s positioning is actually for hi-class segment.
Due to the expensive water-features products and short supplies
of water & garden specialist architect, it is not surprising
that WaterDecor solutions and products are affordable only by
those in A+ and A class.
However, WaterDecor faced a problem as it had not yet perceived
as a premium company. Even though they distribute many popular
brands, they were weak in their own brand.
The lack of brand image building and communication, and wrong
positioning were even clearly implied from the previous logo,
corporate identity, and appearance.
Realising these, WaterDecor entrusted KogenMedia to rejuvenate
their brand.
Only with strong and premium image can a brand by then be
accepted by hi-class segment. |
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KOGENMEDIA'S BRANDING SOLUTION
KogenMedia developed major brand changes, started from the basic,
transformed WaterDecor logo to have a professional look, premium
logo taste.
Through brand image redesigning process and adequate research,
KogenMedia also established a communication strategy blueprint
and guidelines, included a complete Corporate Identity Set and
Graphic Standard Manual (GSM).
Now, WaterDecor not only emerges as a more professional-and-of-premium-value
brand, but also has their image from a “water-product
seller” successfully transfigured into distinctive “water-solution
consultant”.
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